Precast Consulting Services
Finance, Marketing & Operations
Stair & Elevator Towers
(click on image for project information)
Stairtowers were a good product line.
They were high margin and we got most of the work we bid.
We sold them to papermills. They provided
refuge egress from boilers. They provided ADA acceptable access to
each level of the structure.
We provided them from Texas to New Hampshire,
by shipping the pieces common carrier flat bed.
Why were they successful as a new product
They displaced steel construction and filled
We perfected the design. But other producers
perceived very large design risks because they had never done one.
We provided the best in quality both in product
Unfortunately for us, the paper industry fell
on hard times. But, there is a lesson here for the introduction of
a successful new product line.
Successful new product lines are an offshoot
of what you are already doing.
Successful new product lines displaced other
building materials, not other precast.
Find your new products on your current jobs
and with your partner architects.
Give it time. New products take two
years to develop.
for the Precast Industry