Precast Consulting Service
Finance, Marketing &
New Product Development
Some things to think
Managers know they need
new product lines. It seldom happens. Why?
Bill Ray's Principles of
New Product Development
It takes a plan and persistence.
We can help.
High margin new products compete with other
building systems, not other precast.
Successful new products build on the business
you are doing now.
Find your new products with your partner
architects, customers, and specifiers.
It takes time. New products take
two years to develop.
I presented the 7-Step Action Plan recently
Without persistence and dedication, nothing changes. When things
are slow, "we can't afford it." When things are busy and order files
stretch out a year, "why bother." If you want something to change,
something has to change. We can help. See
Start Small All new
products start small. If there was a new product line that
would quickly fill the plant, somebody would be producing it already.
Set a two year objective. Get there in stages.
Market Niche The
best niche is to displace another building system: steel, cast in place,
masonry, etc. The best place to find that niche is on your current jobs
and with your partner architects.
Market Area Expand
your market area well beyond the normal. A good niche will carry
the freight. With common carrier trucking you can reach 1000 miles
and with rail you can go nationwide. That's the voice of experience
Be the Best The way
to protect your niche is to be clearly superior in the eyes of your customer.
If you do this, you will negotiate most of the niche work.
Action Plan If you
want something to change, something has to change. 7-Step
action plan click here (HTML)
>Click here for New
Product Development PowerPoint presentation..
Note: It will take several minutes to load this PowerPoint presentation
with a telephone modem.
What can Precast Consulting
do? You have competent
and experienced managers. But they already have a full platter.
Working closely with you and your management, we bring experienced resources
Facilitate the process, keep it going,
set milestones and objectives
What's worked elsewhere Feedback
on success stories, investigate other markets
Market studies Survey your market
size and requirements
Product requirements Cost estimates.
What will be required to produce and deliver.
Program description What
is required and when, from marketing materials to staffing
for the Precast Industry