Precast Consulting Service
Finance, Marketing &
Some things to think
Managers want to enter
a new market. Does it meet expectations? Why? Study first,
then take action. We can help.
Dodge Reports This
is the best place to go for market size data. Markets by Dodge category
are quickly available but of limited value. Special analysis is needed.
The assumptions in the special analysis must be closely reviewed.
This is the best way to get market requirements from the owner's point
of view. Only architects specializing in the target market should
be used. Pay them for their time.
Contractor Interviews This
is the best source of customer needs. This is often a good source
of market size data. In addition, contractors can tell you who your
competitors will be and their strengths and weaknesses. Because contractors
are usually looking for new vendors, this can be a source of the best data
Vendors Start with
your own vendors. If they don't really cover the target market, seek
out vendors that serve the target market. This can be a rich source
of data and insight.
Focus Groups These can cost a
lot of money if done by Madison Avenue. But, they can be practical
and affordable and done by any producer. The results can be worth
it. There is something special and unique about group dynamics when
focused on improving or shaping a particular product. Trade shows
are a great place to organize these. Pay professionals for their time,
provide some inducement to non-professionals.. Don't get competitors
in the same group.
for the Precast Industry