Precast Consulting Service
Finance, Marketing &
Some things to think
Facility managers know
it pays to re-examine competitive position and take action.
It doesn't happen.
Why? We can help.
Market Segments The analysis
must be done by market. The markets can be geographic, product type,
or customer type. The key to success is to start with the market.
Market share Many
producers are unsure of their market share or haven't looked at it closely.
If you are aware of all the work, it isn't hard to pull together.
Cross check against Dodge reports. Except in niche products, any
share above 50% is vulnerable.
Competitors It is pretty easy
to identify the folks you are up against all the time. Don't forget
about the non-traditional competitors and alternate building systems.
Strengths - Weaknesses
This step is the core of the analysis and is usually broken into marketing,
cost, and capabilities. Be honest. It is easy to put on the
rose colored glasses at this stage.
Cost analysis This
can be done with remarkable accuracy. One approach is cost build
up. Take into account known differences such as wetcast - drycast
and union - nonunion, and use estimates of productivity. You can't
forget to normalize freight. The alternative approach
is to derive imputed cost by bid analysis. The best results are a
combination of the two methods.
Strategy The immediate
payoff of this approach is to bid work more closely and with greater success.
A 2% average increase in margin is a lot of money. Another
important payoff is to improve your capabilities by identifying and improving
areas of weakness and taking advantage of strengths.
for the Precast Industry